On August 12, 2024, R Melkonian hosted an exclusive launch event at the prestigious Yacht Club Beirut to unveil Carmina, the latest fragrance from the House of Creed. Set against the refined backdrop of Beirut’s coastline, the evening welcomed select media, partners, and fragrance enthusiasts to discover this bold new creation.
Inspired by passion, strength, and artistic femininity, Carmina captivated guests with its modern elegance and sensual depth. The event offered a memorable sensory journey that celebrated Creed’s heritage of craftsmanship while marking a standout moment in Beirut’s luxury fragrance scene.
