Nishane (meaning “mark,” “sign,” or “symbol” in Turkish) is the first and only niche perfume brand rooted in Istanbul, founded in 2012 by Mert Güzel and Murat Katran. It is globally celebrated for its artistic storytelling through bold, extrait-strength fragrances that bridge Eastern heritage with modern inspiration. Drawing on Istanbul’s rich cosmopolitan legacy, each scent such as the iconic Hacivat, Hundred Silent Ways, and Ani; is crafted as a tribute to emotions, cultures, and meaningful moments. Nishane’s collections transform olfactory creations into cultural narratives, celebrating exclusivity, artisanal quality, and lasting impact for those who seek true distinction in their fragrance journey.

Discover Nishane’s world of scent at:

Our first boutique in Beirut Souks, and across select locations including ABC Achrafieh, Moustapha El Labban, and Paris Palace.